Monday, April 11, 2011

iConfess 1

In an effort to help promote New York’s All Day Confessions event, happening Monday April 18th, The Diocese of Brooklyn in conjunction with both the Archdiocese of New York and Diocese of Rockville Centre are launching a grassroots digital campaign called i-Confess. Using both social and digital media, the goal of this campaign is to generate interest in the act of Confession.

As part of the i-Confess campaign and beginning March 8th, students will have the opportunity to create and submit short .YouTube stylized videos for a chance to win the top prize of $25,000 towards an educational scholarship and the Catholic School or Parish of their choice will receive an additional $25,000. A second place prize of $10,000 and the Catholic School or Parish of the student’s choice will receive an additional $10,000, multiple third place prizes of $1,000 each will be awarded.

The All Day confessions campaign, which was originally conceived in 2009, was envisioned as a marketing tool to encourage Catholics to attend Confession, especially if it’s been awhile since their last Confession. “Reaching people in today’s media age can sometimes be very difficult, especially with all that is out there. The hope is that young people will see these videos and be encouraged to come back to the church and that faithful Catholics will feel empowered by the Church’s effort to follow Pope John Paul II edict to evangelize,” said Gary Arkin, Marketing Director of NET.

NET is a Catholic-based cable TV station in Brooklyn, New York and is a service of Trans Video Communications.